Betty Bootstrap is my savvy marketer who comes out at night and on the weekends to chase the dream of a successful online business. 

I’ve been building towards this dream for more than 10 years now, and it’s definitely a work in progress. I’ve seen more failures than successes, and yes, I’ve spent thousands of dollars on training, tools, and products, but I’m learning from my mistakes and capitalizing on my successes along the way.

I decided to start Betty Bootstrap because I wanted to take my efforts to the next level and create an online business brand. I am starting to systematize and automate tasks that have been overwhelming me. I also need to stop vacillating on strategy, business models, and spending mad money on new shiny objects all the time – and just focus on what makes sense for building my business and my brand.

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